How it works The problem Trust & safety Pricing About Talk to CROS Book a call
AI revenue system · plastic surgery clinics

Stop losing the patients you already paid for.

Clinics spend thousands generating inquiries — then lose 60–80% of them between the first message and the operating table. CROS is the AI concierge that answers in under a minute, qualifies every lead, and books the consultation. 24/7. On your clinic's own information.

GDPR-first · EU data residency Assists staff, never replaces Never diagnoses
Wherever you're starting from

Three ways to get to know CROS

New to us, or already read the brief? Pick your door — each one shows the system from a different angle.

The leak

It's not a lead problem. It's a handling problem.

Patients message several clinics at once, mostly in the evenings and at weekends. The first clinic to engage well usually wins. Here's the same inquiry, handled two ways.

Today — the manual way

The inquiry that goes cold 🥶

1
9:14pm — patient submits a form
High intent. Comparing three clinics tonight.
2
Auto-reply: "Please call us."
Closed-ended. Nothing happens after hours.
3
Next afternoon — coordinator emails back
17 hours later. Momentum gone.
Patient booked elsewhere
The clinic that answered first won.
A patient you already paid to acquire — lost in the gap.
With CROS — the same night

The inquiry that converts ✨

1
9:14pm — patient submits a form
Same patient, same moment.
2
9:15pm — Aurelia replies, warmly
Answers recovery, technique, price range — from your approved info.
3
9:16pm — books consultation
Guides patient and books the consultation. Record fills itself; surgeon brief generated.
Follow-up continues on WhatsApp
Reminders cut no-shows; nurture converts the maybes.
Same lead. Engaged in 60 seconds. Still yours.
How it works

One concierge, the entire patient journey

CROS isn't a chatbot. It runs every stage from first message to aftercare — and hands a fully prepared patient to your team.

1

Instant reply

Answers immediately.

2

Qualifies

Gathers concern, budget, timeline and context, and scores the lead.

3

Books the consult

Offers real slots and confirms over WhatsApp and email.

4

Preps the surgeon

A one-page brief so the consultation is about surgery, not basics.

5

Nurtures the maybes

Timed, objection-aware follow-up through the decision window.

6

Pre- & post-op

Checklists, recovery guidance and daily check-ins — escalating to staff on any warning sign.

7

Reviews

Drives Google reviews at the moment satisfaction peaks.

8

Reactivates

Re-engages past patients for complementary procedures.

The 2-minute overview

See exactly where the money leaks — and how CROS plugs it

A short walkthrough of a real rhinoplasty inquiry, handled end to end.

Overview film
How CROS turns inquiries into surgeries
02:14 · placeholder
Trust & safety

Built for medicine, not just marketing

In a regulated, trust-sensitive market, credibility is the product. CROS is conservative by design.

GDPR-first by design

Data stays in the EU and stays yours. You remain the data controller; nothing trains external models; consent is built into every flow.

Assists staff, never replaces

It handles the instant reply, the repetitive Q&A and the note-taking — so your coordinators spend time on the patients who are ready.

Never diagnoses

It answers from information you approve, never gives medical advice, and escalates anything clinical or urgent to a human instantly.

portrait — Jay Kaul
Who's behind CROS
"I lead agentic AI at Sanofi. I built CROS because I kept seeing clinics lose patients they'd already paid for — to a problem AI is perfectly suited to fix."
Jay Kaul
Founder, CROS
Harvard · Computer Science ESCP · MBA Agentic AI lead, Sanofi 10+ yrs consumer healthcare
Pricing

One extra surgery a month covers a year of it

Transparent and simple. Everything above that single surgery is revenue you're currently leaving on the table.

One-time setup
€10,000
built on your clinic's information
  • Concierge trained on your procedures, prices & surgeon's voice
  • Web, email, WhatsApp & Instagram channels wired in
  • Booking, CRM & calendar integration
Then, monthly
€1,000/mo
run, maintained & continuously improved
  • 24/7/365 concierge across every channel
  • Full lifecycle: nurture, reminders, reactivation
  • Ongoing tuning & priority support
The maths isn't close. A typical clinic recovers +€48,000 to €104,000 a month at €8,000 per surgery. CROS costs €1,000/month — if it converts even one extra surgery, it's already paid for itself many times over.
Ready when you are

See CROS running on your clinic's information

Book fifteen minutes. We'll show it live — answering your patients' questions, in your surgeon's voice — and you can decide if it's worth a pilot.